“Fortunately” for us designers, not everyone seems to understand what makes or breaks a Web design. Granted, Web design is to a large extent a creative process and can therefore be called more art than science. But because it is intrinsically a medium of presentation, some rules (or at least principles) apply. By following some simple pointers, anyone should be able to create a visually pleasing design and take one step closer to fame. Okay, it’s not that simple, and talent and experience do matter, but anyone can turn their home page into something prettier within mere minutes.
So what makes something pretty? It is not Flash. Not to say that Flash has no merit, but Flash alone doesn’t make a design good; some nasty Flash websites are out there. Also, one doesn’t have to be a great illustrator to make appealing designs. Instead, look at Web design as a symbiosis of different elements. No single element counts the most; rather, the sum of the elements makes a design look good. These elements are the 7 key principles that make a Web design look good
1. Balance
Balance is all about ensuring that your design does not tip to one side or the other. It is like the balance of weight in achieving symmetry or asymmetry. This one by The First Twenty. Although the header graphic is asymmetrically balanced (can you spot how it’s done?), the rest of the design lower down has symmetrical columns. Asymmetrical balance might be harder to pull off, but it tends to make a design more playful. You will find that every design you think looks good has a well-constructed balance underlying it. And every design featured here scores high on each of the seven principles we discuss. So take a minute to scroll up and down and see for yourself if they all pass muster.
2. Grid
The concept of grids is closely related to that of balance. Grids are a series of horizontal and vertical rulers that help you “compartmentalize” a design. Think of columns. Columns improve readability, making a page’s content easier to absorb. Spacing and the use of the Rule of Thirds make everything easier on the eye. The Rule of Thirds and Golden Ratio account for why sidebars, for example, are usually about a third of the width of the page and why the main content area is roughly equal to the design’s width divided by 1.62 .We won’t get into why this is, but it does seem to hold true in practice. It is also why the subject in professionally taken photographs is usually positioned not in the middle but at the intersection of an imaginary nine-square grid.
3. Color
What if you changed the base red on the The First Twenty website (above) to lime green? Would it look good? Most likely not. Because it does not belong to the same color palette Websites such as Color Lovers exist for a reason. You can’t just pick your colors Rambo-style, guns blazing. Some colors go well together, others don’t. A lot of theories on colors and their combinations exist, including conventions on monochrome and contrasting schemes, but a lot comes down to common sense and having a feel for it.
4. Graphics
Okay, great design doesn’t need fancy graphics. But poor graphics will definitely hurt a design. Graphics add to the visual message. Websites like Web designer Wall have impressive illustrations, while others are understated.
5. White Space
White space, or negative space, has to do with what is not there. Like measure and leading, white space gives text some breathing room and spatial peace. You can make elements stand out by adding white space around them. Copy, for example, shouldn’t look cramped. To ensure readability, make sure paragraphs have sufficient padding
For More information website design visit this website and get detailed information about their plans and procedure.
So what makes something pretty? It is not Flash. Not to say that Flash has no merit, but Flash alone doesn’t make a design good; some nasty Flash websites are out there. Also, one doesn’t have to be a great illustrator to make appealing designs. Instead, look at Web design as a symbiosis of different elements. No single element counts the most; rather, the sum of the elements makes a design look good. These elements are the 7 key principles that make a Web design look good
1. Balance
Balance is all about ensuring that your design does not tip to one side or the other. It is like the balance of weight in achieving symmetry or asymmetry. This one by The First Twenty. Although the header graphic is asymmetrically balanced (can you spot how it’s done?), the rest of the design lower down has symmetrical columns. Asymmetrical balance might be harder to pull off, but it tends to make a design more playful. You will find that every design you think looks good has a well-constructed balance underlying it. And every design featured here scores high on each of the seven principles we discuss. So take a minute to scroll up and down and see for yourself if they all pass muster.
2. Grid
The concept of grids is closely related to that of balance. Grids are a series of horizontal and vertical rulers that help you “compartmentalize” a design. Think of columns. Columns improve readability, making a page’s content easier to absorb. Spacing and the use of the Rule of Thirds make everything easier on the eye. The Rule of Thirds and Golden Ratio account for why sidebars, for example, are usually about a third of the width of the page and why the main content area is roughly equal to the design’s width divided by 1.62 .We won’t get into why this is, but it does seem to hold true in practice. It is also why the subject in professionally taken photographs is usually positioned not in the middle but at the intersection of an imaginary nine-square grid.
3. Color
What if you changed the base red on the The First Twenty website (above) to lime green? Would it look good? Most likely not. Because it does not belong to the same color palette Websites such as Color Lovers exist for a reason. You can’t just pick your colors Rambo-style, guns blazing. Some colors go well together, others don’t. A lot of theories on colors and their combinations exist, including conventions on monochrome and contrasting schemes, but a lot comes down to common sense and having a feel for it.
4. Graphics
Okay, great design doesn’t need fancy graphics. But poor graphics will definitely hurt a design. Graphics add to the visual message. Websites like Web designer Wall have impressive illustrations, while others are understated.
5. White Space
White space, or negative space, has to do with what is not there. Like measure and leading, white space gives text some breathing room and spatial peace. You can make elements stand out by adding white space around them. Copy, for example, shouldn’t look cramped. To ensure readability, make sure paragraphs have sufficient padding
For More information website design visit this website and get detailed information about their plans and procedure.
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